Wednesday, September 03, 2008

The Big Business Casual Stag Devil Death Boy Update

The world of Business Casual Stag Devil Death Boy is flooded with new developments these days. There's a new website, there's an online merchandise store, there are online presences on youtube, facebook, flickr, wowio, comicspace, and soon comiXpress. There are personalized BCSDDB portraits going on. What else. Oh, and there's the real live, printed, non-digital, hard-copy graphic novel.

The Hard Copy



I got the proof copy of the final book in the mail yesterday and was relieved and ecstatic to see that it looks great. It really takes on another character when it's laid out on paper, perfect bound in a 6.5 x 10 inch book. The coloring, alignment, and quality of printing were spot on. The first printing of the books will arrive here on September 19th, at which point I'll start sales and distribution. If you live in the Boston/Cambridge, Rochester NH, Chicago, Detroit, or Dallas areas you'll be able to pick up a copy at your local indy-friendly comic book store. If not, you can order the book online via print-on-demand through comiXpress or you can just contact me.

The Website


I registered the domain names bcsddb.com and businesscasualstagdevildeathboy.com and, for fairly obvious reasons, I decided to house the main website on the bcsddb page, pictured above. It's a thoroughly unmemorable url, but so is the title, so I already have that strike against me. I like the title Business Casual Stag Devil Death Boy enough to roll with it. The blogspot page is still up and linked to through the website, but I thought it would be more professional to have a "real" site. I'll probably publish news and updates on the blog, but use the website as the main online presence.

The Store

Oh shit. Here he goes. First his big pitch to sell the book, and now he's pushing the merch on us? I know. Tacky. But first let it be said that I'm taking a loss on every book sold. I'm not making my first million on BCSDDB. The store's just for fun. I don't actually expect you to buy a Business Casual Stag Devil Death Boy Skateboard. Anyways, I'll be putting up some more images for the shirts, mugs, ties, aprons, etc soon.

The Personalized Portrait

Since, I've already crossed the threshold into shameless self-promotion, let me ask you this: Have you ever wanted to try your own luck peering into the sunglasses of Business Casual Stag Devil Death Boy? Longtime VTK reader lc did and, with her permission granted, here's what Business Casual Stag Devil Death Boy reflected back to her. In addition to personalized oil painting cartoon portraits, paintings of individual pages or panels will be on sale on the website.

Alright, I just hit the promotion wall. It's new territory for me. I've always been comfortable with the creative side, but I had no idea how big the other side would be. For that matter, I had no idea I'd stumble into an industry less lucrative than portrait painting. I have to admit that I do relish the underground angle of it all. I'm sure I'd enjoy it less making a few bucks more, but cowtowing to a publisher's demands (and power to take my product out of print). Self-publish, kids. Fuck it. You made it this far and then you're going to give it all (all being practically nothing in profit) over to someone else? Fuck that. And maybe I'm just dedicated to my own poverty, but why would you make it this far, then resist giving it all over to a publisher, and then give it over to a distributor. Any way you slice it, that's an industry taking care of its own, paying the middle man and ostracizing the direct market creator. Write it, draw it, print it, sell it. And eat a lot of rice and beans.

8 comments:

lc said...

No need to be such a reluctant merchant. You have to give the people what they want. I was going to ask you for a onesie for my niece but my brother said he'll only let her wear it if he can get one in his size. I think we can compromise if you can make us some adult footy pajamas.

Kevin said...

Awesome! I'll be picking up a copy. Have you considered Business Casual Stag Devil Death Boy dog leashes? Just a thought.

MacD said...

NICE!!!!
When is the book signing party???
The Skateboard is SICK!!!
Can i get a snowboard???

Dan said...

lc - the only adult footie pj's I have are hoodie style with velvet stag horns. Would those do?

kevin - I have considered them.

macd - none planned yet, though a couple of the comic book store owners discussed it as a possibility. I could probably personally detail or adhere a large sticker to a snowboard if there was a way to laminate over it.

lc said...

re: PJs. That is exactly what I was thinking. Sign me up for a pair.

marshall said...

What you really need, Dan, is a merchandising deal with McDonalds for a "business casual stag devil death boy Happy Meal". You could have a little bcsddb action figure inside, the "look into the eyes" portrait on the side of the box with little plastic mirrors for the happy purchaser, and of course, trading cards of the other characters in the book.

Thinking even bigger, you could also link these Happy Meals to a Celtics-themed Shamrock Shake promotion.

Dearest Cupcake said...

Nice touch to have the business-formal neckties in the merch. Congratulations on the print version!

Dan said...

Very meta, eh?